KINGSTON TWP. — Ken Wall is breaking through the traditional stereotype fitness center business model with a cutting-edge plan to help his clients’ strength train and condition their bodies.
The Back Mountain native and his business partner, Hilary Greenberg, kicked off their entrepreneurial endeavor Aug. 12 with an open house of a fitness facility called Move Better, located at 1290 Memorial Hwy. in Shavertown, next to Sheetz.
Move Better is not a typical gym. There are no trainers to give patrons a clipboard with a chart of what equipment to use and how many reps to do.
Instead, Wall and fellow coach, Owen Christman, use the Mike Boyle Strength and Condition (MBSC) method to teach clients to move correctly first and then begin strengthening their bodies.
“If you don’t move well, you should not move often,” Wall said. “I really think the (current fitness facility) model is broken. I think that the idea of solving people’s issues by giving them access to a facility is a shortcoming. Our program is led by coaching.”
By learning how to move addresses issues of movement-related soreness, he said. For example, a sore back is caused by the way you move, he said.
“If I said, ‘Let’s make you move more,’ what would happen?” he asked. “You would hurt more. We teach people to move better (through exercises) first.”
Wall has been in the fitness industry for 20 years and worked the MBSC program a few years ago and saw amazing results.
“I had people tell me — they called it the Advil quota,” he said. “So they went from 15 Advil a week to none.”
Move Better also provides clients with access to ProCoach Precision Nutrition, a program that addresses habits that prevent adults from making good food choices.
“You know you should eat breakfast. You don’t need me to tell you that,” Wall said. “But there are reasons behind why you don’t eat breakfast. Maybe you don’t wake up early enough to give yourself time to have breakfast. Maybe that is because you go to bed at 1 a.m. If I asked you to try and go to sleep a half hour earlier and get up a half hour earlier, maybe you would have time for breakfast, which would make you feel more energized and less grumpy.”
Move Better also offers a sports performance program to help not only the seasoned athlete.
“We can work with middle school-aged children up to adults,” Christman said.
Strengthening and conditioning muscles help cut down on sports-related injuries, Christman said.
“We are in the best position to help the average adult and the athlete,” Wall said. “One of my best clients is an 84-year-old.”
Reach Eileen Godin at 570-991-6387 or on Twitter @TLNews.